Madico expands SafetyShield training with Istanbul certification event

Madico gathered partners from 19 countries in Istanbul for a May 18-21 SafetyShield training and certification event aimed at strengthening its global partner network. The company is pushing deeper into safety and security film education as demand for protective solutions rises worldwide. Why it matters: - Madico is using regional training to strengthen its SafetyShield Premier Partner Program and expand the number of certified partners selling safety and security films. - The company is pairing product launches with hands-on education to help partners pursue more projects and raise standards in local markets. - The effort comes as global security concerns increase and buyers look for more proactive ways to protect people, property and facilities. What happened: - Madico held a SafetyShield training and certification event May 18-21, 2026, at the Hilton Istanbul Maslak in Istanbul, Turkey. - The event brought together 22 companies from 19 countries across Europe, the Middle East, Africa and India. - Madico brought in international partners for advanced product education, hands-on training, certification, strategic alignment and business development training. - Jim Ford, International Sales Manager, EMEA & India, said the event was about helping partners build stronger businesses, identify project opportunities and raise professional standards for security window film solutions. The details: - The Istanbul event reinforced Madico’s long-term investment in protective safety films, including the launch of SafetyShield G2. - SafetyShield G2 is Madico’s next-generation safety and security film series designed to help protect people, property and facilities from evolving threats. - Madico said it continues to invest in training, certification, technical resources and films meant to help customers address safety and security challenges more proactively. - Lawrence Constantin, Vice President of Window Film Sales & Marketing, said global Madico SafetyShield Partners are expected to deliver the same standards, credentials and commitment to excellence. - Constantin also said the regional and global investments remain a key differentiator for being a Madico partner. - Participating distributors said the training, product education and strategic planning sessions were valuable. - Uliana Ganzhelo of Kadutsey Group in Kyiv, Ukraine, said the event helped the group better understand the industry context, the products and the future direction of development. - The event was supported by Madico window film leaders including Lawrence Constantin, Jim Ford, Jay Larkin, Jesse Manship, Sarah Ortiz and Steve Wood. - Madico is headquartered in Tampa Bay, Florida, and makes protective, functional and decorative materials-based solutions including films, coatings and laminates for industries from automotive and architecture to healthcare and aerospace. - Madico was founded in 1903 and is a fully owned subsidiary of Lintec USA Holdings, Inc. - More information is available in Madico’s announcement . Between the lines: - Madico is treating partner certification as a growth strategy, not just a technical exercise. - The company appears to be building a more standardized global sales and support network around SafetyShield products as threats and buyer expectations evolve. - The strong focus on regional execution suggests Madico wants local partners to convert training into business development, not just product knowledge. What’s next: - Madico said it will continue expanding training and certification efforts across key regional and sub-regional markets. - The company plans to build on the Istanbul momentum with a more highly trained partner network focused on evolving safety and security needs. - SafetyShield G2 and the broader Premier Partner Program will remain central to Madico’s global safety film push. The bottom line: - Madico is investing in certification, training and new film products to deepen its global safety and security business and equip partners to sell more effectively.