Volumetric Video Market Global Outlook & Forecast Report 2025-2030, with Profiles of Microsoft, Intel, 8i, Unity Technologies, Meta, Canon, Mantis Vision, Raytrix, Voxon & more - ResearchAndMarkets.com

The "Volumetric Video Market - Global Outlook & Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering.

The Volumetric Video Market was valued at USD 2.55 Billion in 2024, and is projected to reach USD 10.29 Billion by 2030, rising at a CAGR of 26.18%.

Volumetric video represents a paradigm shift in digital content, enabling three-dimensional capture of people, objects, and environments. Unlike traditional videos, it allows users to interact with content from 360-degree perspectives, offering deeply immersive, lifelike experiences. The demand for such realism is being accelerated by consumers' growing appetite for interactive media and spatial computing.

Despite the high cost and lack of standardization in 3D content creation, the volumetric video market is gaining strong momentum due to several pivotal developments:

• Technological Advancements: Innovations in 3D capture, including high-definition cameras, LiDAR sensors, and multi-view photogrammetry - are enhancing video quality and reducing production complexity.
• Powerful Infrastructure: The rising availability of high-performance GPUs, edge computing, and cloud-based storage solutions is solving the massive data demands of volumetric content.
• Strategic Investments: In 2024, Gracia AI invested USD 1.2 million into next-gen volumetric video tools tailored for spatial computing, highlighting growing investor confidence.

Furthermore, major tech companies such as Meta, Microsoft, and Apple among others are gradually investing in AR/VR technologies which shows the growing need for immersive experiences in digital space. In 2023, Apple also introduced its Vision Pro headset during the Worldwide Developers Conference (WWDC) which was released globally in 2024 and includes multiple cameras to enable mixed reality, eye and hand tracking for interaction. Thus, the expanding innovations in AR and VR technology are significantly contributing to the volumetric video market growth.

VOLUMETRIC VIDEO MARKET TRENDS & DRIVERS

Sports & Entertainment Industry

Live sports streaming has transformed how audiences consume sports content. Platforms like ESPN+, DAZN, and Amazon Prime have capitalized on this trend, showcasing significant user engagement. For instance, DAZN became Europe's leading digital sports broadcaster in 2023, with a subscriber base of 15 million. This trend is amplifying the demand within the volumetric video market.

Generative AI Enhancements

Generative AI is significantly increasing the realism of volumetric videos, enhancing their lifelike quality. By refining 3D capabilities and improving video resolution, AI technology is minimizing manual postproduction efforts, allowing for faster and cost-effective content creation.

Advancements in 3D Capture & Displays

Developments in affordable 3D cameras and sensors are propelling market growth across sectors like entertainment, education, and healthcare. Companies are investing in technologies such as LiDAR and multi-camera systems to enhance 3D capture efficiency. Gracia AI, for instance, employs Gaussian splatting techniques for enhanced viewing experiences on devices like Meta Quest headsets.

Gaming & E-Sports Revolution

The gaming industry is leveraging volumetric video for character animation and immersive world-building. Arcturus's 2024 update to its HoloSuite software exemplifies this, enabling real-time volumetric video integration in gaming environments.

VOLUMETRIC VIDEO MARKET GEOGRAPHICAL ANALYSIS

North America holds the largest share of the global volumetric video market, accounting for over 35% in 2024. The growth is inspired by the growing adoption of immersive media by brands across the region in advertising to create interactive and 3D advertisements. This is especially prominent in the retail sector, where consumers can engage with virtual product demonstrations via holographic displays or AR experiences on their smartphones.

Furthermore, Europe is the second-largest volumetric video market and is expected to grow at a CAGR of over 25% during the forecast period. The film industry particularly in the UK and Germany is incorporating volumetric content into high-end TV series and movies. Studios are using volumetric capture to create immersive special effects and 3D environments. The UK film industry is increasingly adopting 3D video technology for both feature films and virtual reality projects. For instance, in 2024, WPP plc, a UK-based advertising company introduced an AI-powered production studio which is developed with the help of NVIDIA Omniverse to create 3D products throughout the production lifecycle.

APAC is projected to witness the fastest CAGR in the global volumetric video market during the forecast period. Countries, such as China, Japan, and Australia are investing in the establishment of volumetric content studios to support the local entertainment and advertising sectors. For instance, in 2023, NantStudios developed the largest permanent LED volume at Docklands Studios in Melbourne, Australia. Moreover, governments in countries, such as China and Japan are actively supporting the development of immersive technologies, including 3D video, through funding and technology initiatives.

Moreover, the market in Latin America, and Middle East & Africa, has a low market share but has a huge impact on the volumetric video market because of the rising adoption of this technology across the gaming sector. Brazil is one of the largest gaming markets in the world which is continuously adopting 3D technology to encourage user engagement, thereby supporting the volumetric video market growth.

VOLUMETRIC VIDEO MARKET VENDOR ANALYSIS

The global volumetric video market is categorized by the presence of numerous established and emerging players such as Microsoft, Intel, Google, Sony, 8i, and 4Dviews, among others. These companies are investing in R&D and strategic advancements to enhance their volumetric video capabilities and expand their product offerings. With the rising adoption of immersive technologies across industries such as entertainment, sports, and advertising, the competition among players in the global volumetric video market is increasing. Key factors driving competition include video quality, real-time rendering capabilities, content personalization, cost-effectiveness, and compatibility with AR or VR applications.

The competition in the global volumetric video market is expected to intensify with rising investments in R&D, product diversification, and mergers and acquisitions. Market players are also expanding their global reach, particularly in emerging markets such as APAC and Latin America, where there is a growing demand for innovative video solutions. Companies with robust financial and technological resources have an advantage in introducing advanced solutions, potentially overtaking competitors that lack the capital to invest in cutting-edge developments.

Global Volumetric Video Market Latest News & Developments

• In 2024 Meta launched a redesigned video player on Facebook that combines Reels, longer movies, and Live content into a single widescreen, entertaining experience.
• In 2024 Foundry introduced Modo 17.0 with a significant performance update and up to 50 times quicker rendering.
• In 2024 OTOY, Roddenberry Entertainment, and Paramount Game Studios announced a major expansion of the archive for Apple Vision Pro.
• In 2024, Djinn Technologies, a UK-based company developing advanced volumetric and spatial camera sensor and scanning technologies, acquired EF EVE, a provider of consumer-friendly volumetric and spatial capture software.
• In 2024, Arcturus released several updates for its HoloSuite platform for volumetric video editing and XR content creation. With the new blend tool, HoloSuite users can connect volumetric video clips and blend them seamlessly.

Key Company Profiles

• Microsoft Corporation
• Intel
• 8i
• Unity Technologies

Other Prominent Vendors

• Meta
• Sony Corporation
• 4Dviews
• IO Industries
• Canon Inc
• Nephelie Technologies Limited
• Evercoast
• ARCTURUS
• Mantis Vision
• Gracia AI, Inc
• AIXR
• RealView Imaging
• Volograms Limited
• Raytrix
• Nikon
• MRMC
• Voxon

Key Attributes:

Key Topics Covered:

Market Opportunities & Trends

• Improvements in 3D Capture & Display Technologies
• Revolutionizing Gaming & E-Sports
• Expansion in E-Commerce & Virtual Shopping

Market Growth Enablers

• Rising Demand in Live Sports & Entertainment Industry
• Advancing Volumetric Video Realism with Generative AI
• Increasing Adoption in Advertisement Industry

Market Restraints

• High Maintenance Cost
• Lack of Standardization for 3D Content Creation
• High Storage Requirements

Segmentation by Component Type

• Hardware
• Software
• Services

Segmentation by Display Type

• AR/VR HDMs
• Volumetric Displays
• Projectors
• Other Displays

Segmentation by Applications

• Media & Advertisement
• Sports & Events
• Gaming
• Education & Training
• Other Applications

Segmentation by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Sweden
• APAC
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Chile
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Turkey

For more information about this report visit https://www.researchandmarkets.com/r/3m5nhj

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